The Texas Department of Agriculture (TDA) offers the GO TEXAN - Event Grants as part of the Marketing Enhancement Grant Assistance Program. These grants aim to support Associate-level GO TEXAN partners who organize public events such as festivals and farmers markets, promoting Texas-made products and businesses under the GO TEXAN program. Eligible events must focus on advertising expenses and can only include one event per applicant within the designated timeline. Applications are accepted until May 16, 2024, and the projects can run from October 1, 2024, to December 31, 2025. Grant awards are determined based on the event’s adherence to GO TEXAN participation and program recognition, with funding available up to $20,000 depending on past participation and the extent of promotional activities.