The Janesville Area Convention & Visitors Bureau (JACVB) is seeking applications for its Tourism Marketing Fund to assist attractions and event organizers with marketing to visitors from outside of Rock County to encourage overnight hotel stays and provide a positive economic impact.
Donor Name: Janesville Area Convention & Visitors Bureau
State: Wisconsin
County: Rock County (WI)
Type of Grant: Grant
Deadline: (mm/dd/yyyy) 09/01/2024
Size of the Grant: Not Available
Grant Duration: Grant Duration Not Mentioned
Details:
The Janesville Area Convention & Visitors Bureau, Inc. (JACVB) is an independent non-profit 501 c 6 organization and serves as Janesville’s Destination Marketing Organization.
Award Considerations 
Priority will be given to requests that will create overnight stays in the Janesville community. Items considered when reviewing the grant applications include: 

Positive economic impact for a greater number and range of Janesville businesses 
Application quality – complete, well thought out, and timely submission 
Organization requesting grant is a non-profit entity (501.c.3 or 501.c.6) 
Uniqueness/innovation of an event/promotion in serving as a draw for visitors 
Potential of event/promotion becoming self-supporting 
Event/promotion draws county, state, or regional media exposure 
Creating new or increased business for Janesville 
Matching funds from the applicant 
Aligns with the “Janesville, Wisconsin’s Great Outside” brand

Qualifying Projects 
Target marketing audiences must be outside of Rock County, Wisconsin. Qualifying projects include but are not limited to: 

Promotion of a special event to potential visitors outside Rock County 
Development of marketing materials (brochures, videos, website design, direct mail, etc.) 
Advertising buys and social media campaigns 
Conference and sporting event bidding fees 

Eligibility  Criteria
Strong preference will be given to non-profit organizations or those with a strong and demonstrated partnership with a non-profit.
The JACVB will not consider requests from the following:

Organizations that discriminate because of race, color, creed, gender, religion, or national origin 
Political organizations, candidates for political office, or organizations whose primary purpose is to influence legislation 
Building, brick and mortar, and capital campaigns 
Organizations or events that benefit only a few 
Organizations requesting funding for staffing/administrative/operational/supplies purposes

For more information, visit JACVB.