The goal of the Landowner Incentive Program (LIP) is to help private landowners create and manage habitat for species that are rare or declining. The program provides management advice, assistance with management plans and cost share funding to individuals and organizations on private lands — with a focus on the Driftless Area of Wisconsin. The LIP is a cost-share program, and the DNR can reimburse a landowner for up to 75% of the cost for the on-the-ground practices that are involved in the management of the project