The BBB Spark Award recognizes entrepreneurs, startup founders, and new business owners who exemplify the Three C’s of Trust: Character, Culture, and Community. Presented by Jani-King, the Spark Award honors individuals who are creating businesses that foster trust and positively impact their communities. These business owners, still in the early stages of their entrepreneurial journey, are inspiring the next wave of ethical business leaders.

The Spark Award highlights those who are building strong, sustainable businesses with a focus on ethical practices and community involvement. These individuals serve as role models for other entrepreneurs, demonstrating how trust and integrity can lead to success and transformation within their industries and communities.

The application window for the 2025 Spark Award is open from December 3, 2024, to March 21, 2025. The award seeks to celebrate the contributions of young business owners and entrepreneurs, particularly those whose businesses have been established since January 1, 2022, or who are 35 years of age or younger.