Retail businesses in Florida can apply for the Retail Stimulus Program to receive up to $75,000 or 50% of the total cost of Tenant Improvements, whichever is less. Additionally, eligible applicants can receive a one-time award of up to $25,000 to cover rent expenses, with payments made quarterly. The maximum total funding amount per eligible business under the program is $100,000. The intent of the DTO Retail Program (Program) is to activate spaces within the downtown Orlando Community Redevelopment Area and establish the Area within Downtown Orlando as a retail destination, to attract locals and visitors to visit downtown Orlando as well as attract new retail and encourage expansion of existing retail by reimbursing costs associated with interior buildout and rent of a newly leased property.