The Tillamook Coast Tourism Signage Grant in Oregon aims to support tourism business owners by covering the costs of updated signage, ultimately enhancing the visitor experience. This initiative is made possible by lodging tax revenues collected by Tillamook County since 2013, fulfilling a commitment to use these funds to improve the community. Over $10 million has already been allocated to various tourism-related projects, with an additional $1 million provided in marketing grants to nonprofits and businesses by the Tillamook Coast Visitors Association.