The MTMPP Special Event Marketing Grant is intended to support the marketing of well-established events in Maine that have the potential to attract new audiences, increase overnight visitation, and extend visitors' length of stay, particularly during the state's shoulder season. This grant aims to enhance Maine’s brand nationally and internationally, contributing significantly to the state's economy. Qualifying applicants include Maine non-profits, municipalities, and tribal governments. Two grants are available each fiscal year, with each cycle offering one grant ranging from $30,000 to $60,000. Projects must align with the Office of Tourism Destination Management Plan and Stewardship Principles, focusing on inclusive and accessible tourism promotion. Eligible expenses can include paid advertising, public and media relations, website upgrades, asset development, and fulfillment materials, with a clear emphasis on expanding marketing strategies to draw in new visitors. A 25% cash match is required for the grant, which aims to support sustainable growth within Maine’s tourism economy.