The NAACP x BACARDI are working together to provide dedicated support under-represented minorities in the beverage alcohol service, sales and hospitality industries. Backing the B.A.R. is an NAACP initiative that is awarding over $100,000 in acceleration grants, education, support and entrepreneurship solutions for minority-owned bars, restaurants, nightclubs, lounges, liquor stores and small businesses in the process of applying for a liquor license.

If you are a minority-owned business owner with a liquor license or real liquor license aspirations - and you need financial, educational or mentorship support, please apply here. Ideal grant recipients are looking for support in accelerating their business for the future.