The Richmond Region Tourism Foundation is currently accepting applications for its Sports Grant program, aimed at enhancing sports tourism in the Richmond area. This initiative is a response to the significant economic impact of sports events in the region, which generated approximately $107 million in fiscal year 2024 through events booked by Richmond Region Tourism. The foundation seeks to support local sports organizations in attracting more visitors, including teams, participants, and spectators, to their tournaments and events.

The primary purpose of the Sports Grant is to facilitate the growth and improvement of local sports events, thereby increasing the number of visitors to the Richmond region. The foundation encourages grant recipients to utilize the funds for various marketing efforts and to enhance the overall visitor experience. This includes activities that can make events more appealing and memorable for attendees.

Funding from the Sports Grant can be allocated to a variety of uses. Eligible expenses include vendor sourcing for equipment rentals such as tables, tents, and chairs, as well as scheduling food trucks and graphic design services. Additionally, funds can be used for visitor information, community connections, and auxiliary events like catering and event space. Activities that enhance the event experience, such as photobooths and yard games, are also supported.

Eligibility for the Sports Grant is open to a range of applicants, including nonprofits, individuals, and county governments. The foundation prioritizes organizations that can demonstrate a commitment to enhancing sports tourism and improving the visitor experience in the Richmond region. There are no matching requirements for this grant, making it accessible for various organizations looking to enhance their events.

Applicants must adhere to specific submission requirements, which include providing detailed information about their proposed projects and how the funds will be utilized. The application process may involve answering questions that assess the potential impact of the proposed activities on sports tourism in the region.

The evaluation criteria for grant applications will focus on the potential for increasing visitor numbers, enhancing the quality of events, and the overall benefit to the Richmond community. The foundation aims to support projects that align with its mission of promoting sports tourism and fostering community engagement.

The deadline for submitting applications for the Sports Grant is November 1, 2024. Interested parties are encouraged to visit the Richmond Region Tourism Foundation's website for more information and to ensure they meet all requirements before the deadline. For any inquiries, applicants can contact Morgan Stanley at the provided email or phone number.