The Thrive Business Grant (TBG) is a program by the Trophy Club Economic Development Corporation aimed at supporting local businesses through reimbursable matching grants. The initiative focuses on enhancing the visual appeal and competitiveness of businesses in Trophy Club, driving economic growth and community prosperity. In 2023, the EDC allocated $300,000 to launch this program, supporting projects like façade improvements, interior renovations, and equipment purchases to maintain the town's charm and stimulate customer growth.

Eligible applicants include property owners and tenants in Trophy Club who meet specific criteria such as being current on taxes, having no municipal liens, and adhering to local and state regulations. The application process involves Town Council approval, with a timeline starting on May 28, 2024, and deadlines on September 30, 2024, for applications, followed by reviews and tentative approval dates in December 2024. Projects must start within six months of grant receipt and funds are provided as reimbursements post-completion.