The Natalie W. Furniss Foundation is dedicated to promoting the humane treatment of animals. This mission is pursued through the distribution of grants to humane societies and other organizations committed to preventing animal cruelty. The foundation is focused on supporting efforts within the field of animal welfare, particularly those based in New Jersey, although there are no formal geographic restrictions on where organizations can be located. However, the foundation generally prioritizes groups within New Jersey, aligning with its tradition of support for local organizations.

Eligible applicants must be nonprofit organizations that are exempt under Section 501(c)(3) of the Internal Revenue Code. This criterion ensures that only qualified charitable organizations may receive funding. The foundation provides an average grant size of approximately $3,000, with around six grants awarded annually. The funds are typically intended for organizations that engage in activities or initiatives aimed at preventing animal cruelty.

Applications for grants are accepted year-round, but to be considered for the annual grant meeting, all applications must be submitted by March 1. The foundation has a clear process for submission, and applicants will receive an automated confirmation email once their application is received. As part of the grant requirements, recipients must submit a progress report within six months of receiving funds, detailing how the grant was used and the impact it had on their programs or initiatives.

The foundation is administered by Wells Fargo Bank, N.A., which acts as the trustee. While the application process itself is straightforward, the foundation maintains a rigorous review process to ensure that funding is directed toward organizations that make a meaningful impact on animal welfare. Though it is not stated explicitly, it is implied that the foundation is interested in programs that directly address animal cruelty and provide tangible benefits to animals in need.