The Centers for Disease Control and Prevention (CDC) has announced the **Public Health Strategies to Address Alzheimer’s Disease and Related Dementias (ADRD)** funding opportunity, focusing on strategies to promote brain health, address cognitive impairment, and support caregivers. This initiative integrates components of the National Healthy Brain Initiative, BOLD Public Health Centers of Excellence, and Public Health Adoption Accelerator programs. The funding opportunity will support up to six awards for projects that align with the goals of the **Healthy Brain Initiative Road Map series (2023–2027)** and the **BOLD Infrastructure for Alzheimer’s Act**.

### Purpose and Objectives
The purpose of this funding opportunity is to address the rising prevalence and public health impact of Alzheimer’s disease and related dementias in the U.S. It aims to build capacity among public health entities to implement evidence-based strategies for risk reduction, early detection, caregiving support, and overall dementia management. Selected organizations will enhance public health infrastructure, translate research into actionable strategies, and disseminate resources to mitigate disparities in ADRD care and outcomes.

### Funding Scope and Use
The CDC anticipates a total funding allocation of $35 million for fiscal year 2025, with individual awards ranging from $300,000 to $2.8 million annually, depending on the project component. The project period begins on September 30, 2025. Funding will support four key components:
1. **National Healthy Brain Initiative (HBI):** Up to two awards to develop training materials, enhance surveillance capabilities, and coordinate efforts across public health agencies.
2. **BOLD Public Health Centers of Excellence:** Three awards focusing on dementia risk reduction, early detection, and caregiving, with one Center of Excellence per topic area.
3. **Engaging High-Risk Populations:** Two awards to develop tailored resources, training, and outreach for populations disproportionately affected by ADRD.
4. **Public Health Adoption Accelerator:** Two awards to scale up and implement public health strategies using dissemination and implementation science.

Applicants may submit proposals for more than one component but must submit separate applications for each.

### Eligibility and Priorities
Eligible applicants include public and private institutions of higher education, state and local governments, nonprofits, for-profit organizations, and tribal entities. The opportunity is open to diverse entities to encourage broad engagement and innovation. Priority populations include those at higher risk for ADRD due to socioeconomic, racial, ethnic, or geographic disparities. Proposals should address the specific goals of the Healthy Brain Initiative and BOLD Infrastructure for Alzheimer’s programs, including technical assistance and evidence-informed public health strategies.

### Submission Requirements
Applications must be submitted electronically through **Grants.gov** by March 21, 2025, no later than 11:59 p.m. ET. Applicants must ensure registration in the System for Award Management (SAM) and complete their applications per the detailed requirements outlined in the forthcoming Notice of Funding Opportunity (NOFO). Applications should include a comprehensive project narrative, budget justification, and letters of commitment from key partners.

### Evaluation Criteria
Proposals will be evaluated based on alignment with the Healthy Brain Initiative and BOLD Road Maps, the feasibility of the proposed strategies, and the potential impact on ADRD outcomes. Additionally, applications will be assessed on their plans to engage underserved populations, promote equity, and demonstrate measurable outcomes in public health.

### Timeline and Key Dates
- **Estimated Post Date:** January 13, 2025
- **Application Due Date:** March 21, 2025
- **Award Date:** August 29, 2025
- **Project Start Date:** September 30, 2025

### Contact Information
For questions or additional information, applicants can contact **Alisha Etheredge** at (770) 488-7884 or email **BOLD@cdc.gov**. Applicants are also encouraged to consult resources such as the Healthy Brain Initiative Road Map and BOLD program guidelines for further guidance.