The Enthuse Foundation is offering a total of $37,000 in grant funding through its 2025 Grant Program to support women entrepreneurs leading consumer packaged goods (CPG) businesses. Eight individual grants will be awarded across various categories, each focused on helping recipients meet specific business needs such as operating costs, healthcare, marketing, and more. This initiative is part of the foundation's mission to empower women founders and invest in their professional and personal development.

To be eligible, applicants must identify as a woman entrepreneur and be a U.S. citizen operating a full-time CPG business. Applicants must not have previously received funding through the Enthuse Foundation’s Pitch Competition or Grant Program. They must also demonstrate financial need, provide a clear plan for using the funds, and successfully complete both written and interview-based application components. If selected, winners must submit New Vendor Forms as part of the grant disbursement process.

Applications open on March 17, 2025, and close on April 28, 2025. Winners will be notified and grants distributed in June 2025. Each grant is designated for a specific business area, such as Operating ($10,000), Veteran & Military Spouses ($10,000), Digital Marketing ($4,500), Business Insurance ($2,500), Business Tools ($2,500), Healthcare ($2,500), Retirement ($2,500), and Professional Services ($2,500). Applicants must apply to the grant category most relevant to their needs and proposed use of funds.

Grants are intended for real business needs and require proof of how the funding will be utilized. Each grant category has specific use cases, for example, Business Insurance grants cover costs such as product or equipment insurance, while the Healthcare grant supports medical or mental health expenses. Recipients may be asked to verify expenditures and demonstrate that funds were applied toward the outlined purpose.

The program is run by the Enthuse Foundation, a nonprofit arm of Enthuse Marketing, and is co-founded by Kristy Snyder. It has a strong emphasis on “paying it forward” to empower the next generation of women entrepreneurs. The foundation highlights transparency and celebrates past recipients such as Alison Elliot of Farmer Foodie and Brittany Rhodes of Black Girl MATHgic, showing the real-world impact of its grant program.

All applications are submitted online, with separate application forms linked for each specific grant category. Questions about the program can be directed to the Enthuse Foundation through the contact options available on their website.