Loudoun County, Virginia, is currently accepting applications for its Fiscal Year 2026 Tourism Grant Program. The program aims to support tourism-related initiatives that enhance the attractiveness of Loudoun County as a travel destination and drive regional and national visitor traffic. Funding is available for nonprofit organizations, municipalities, and businesses based in Loudoun County that are planning tourism, marketing, or hospitality-related events or initiatives.

Grants of up to $25,000 are available for eligible projects that promote overnight stays in local hotels and raise the profile of Loudoun County’s cultural, historical, recreational, and entertainment assets. Both new and ongoing projects are eligible, including events, attractions, marketing campaigns, and related programs, as long as the funding is used strictly for tourism-focused purposes in accordance with applicable county and state regulations.

Applications must be submitted online by Friday, April 4, 2025, at 4:00 p.m. A pre-application webinar will be held on Friday, March 7, 2025, from 10:00 to 11:00 a.m. to help prospective applicants understand the application process and reporting requirements. Details about how to join the webinar, as well as the application and program guidelines, are available at loudoun.gov/GrantOpportunities.

Organizations interested in applying must ensure that projects comply with county policies and state code regarding tourism funding. The funding may not be used for unrelated operational expenses or for projects not aimed at increasing tourism.

Questions about the program or the application process may be directed to the Loudoun County Department of Finance and Procurement at 571-258-3482 or by email, as listed on the county’s grant opportunities webpage. Reasonable accommodation for disabilities or language assistance for applicants is available upon request.